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Also I must commend the other reviewers for their very through reviews. You must understand that Harvard Review books are always just snippets of the last 2 or 3 years articles on that subject, this book presented some of the best articles on Innovation during that period. If you are an innovation manager you should catch up with these fine articles, because they are short and easy to read during a plane flight, and gives you an understanding of advancements in this field. I would recommend advanced innovation managers to buy this book if they do not read HBR. Brian GlassmanPh.D in Innovation Management from Purdue University Innovation Management Commercialization Amazon Book Review See my other Innovation Book Reviews by clicking see my reviews at the top.
Great book,exactly what I was expecting, I use it for teaching purposes and works great.great service
I was pleasantly surprised at the ease of reading this book. Each patr is beautifully orientated with outstanding diagrams and notes. The ideas expressed within are quick to collect and rapidly absorbed and understood. A great 3-4 hour read that will set your innovation engines on fire.
With a good collection of articles and case studies, the book helps us to recognize and seize innovation opportunities. I certainly recommend this book for executives. Another one that I recommend is Eightstorm: 8-Step Brainstorming for Innovative Managers.
I found little of interest in these articles. I would start in any number of other books if you are interested in innovation.
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